Holodeck
Reimaging the vans retail experience
Vans is one of the oldest and most iconic skate companies in the world. It began as a small brand focused on providing skaters with a personal and authentic experience, which helped drive its early success and expand it into a global name. However, despite this growth, Vans has faced challenges in maintaining strong in-store sales and building long-term customer loyalty (source: RunRepeat).
Research & Areas of Oppurtunity
Going to the physical Vans location enabled me to explore the store's layout, customer tendencies, and talk with the Vans employees. This service safari revealed some opportunities for the Vans store.
Key Insights
• Vans retail spaces don't have key differentiators between them and other skate stores
• There are a decent amount of customers looking to make custom skateboards
• All staff in-store know how to build boards in Vans
Opportunities
• Increased customization
• Tailored experience
• Professional skate experience
Solution: HoloDeck
HoloDeck is a revolutionary skateboard customization and visualization kiosk designed to be placed in Vans Retail Stores. A holographic display allows for an exciting experience like no other for both enthusiast skaters and your average shopper.
Familiarize yourself with the four steps for customizing your board.
Determine your optimal board size.
Choose your board, then your deck type.
Customize your board and grip tape.
Visualize the board with the Holodeck display and purchase your customized deck.
Holographic Retail Display Experience your design in real-time. Offering an experience like no other. Exciting for both skaters and non-skaters.
Customize and visualize your deck with holodeck
Order your design to Vans store
Build the board with the help of vans employees